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Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity includes brand vision, brand culture, positioning, personality, relationships, and presentations.
Brand Identity Is The Face Of A Brand
A brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents those larger ideas.It’s vital that brand identity be consistent. Because it’s representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear.
Start the right way with CBRG and see how your ROI is positively affected. While embarking on the design process, brand identity, it is essential to it distinct i.e. it stands out among competitors and catches people’s attention, memorable – makes a visual impact; scalable and flexible – can grow and evolve with the brand; cohesive – each piece complements the brand identity.
How do we help?
As brand builders, CBRG works to bring the latest and greatest approaches to the brand identity mix in order to ensure that it is sustainable and futuristic and share the right story. Invest in your company; enlist the help of CBRG experts.